Scrollytelling data visualization of the study results on Swiss online market
The Client
Swiss Post
![Scrollytelling Data visualization of the study results on the Swiss online market by Superdot Studio for swiss Post](https://images.prismic.io/yaaych/8666d5d7-3a9e-4338-a33e-c642790f0317_P151_16x10_Superdot_Studio_Datenvisualisierung_Schweizer_Onlinemarkt_Schweizerische_Post_01.png?auto=compress,format)
#userexperience
#interactiondesign
#ecommerce
#digitalmarketing
#digitalisation
#dataviz
#datavisualization
#scrollytelling
The Challenge
Helping Swiss Post to make the annually published study on key figures for the Swiss online market visually accessible on various channels through a microsite that is easy to understand and maintain.
![scrollytelling post onlinemarket superdot](https://images.prismic.io/yaaych/fd2a7e36-e85a-425a-b75a-1b70b606f948_P151_15_SDportfolio_2.png?auto=compress,format)
The Outcome
A cross-platform application that uses a single diagram type to tell all key figures with a common thread and enriches the user experience as a real scrollytelling. The content structure is constructed from a bird's eye view and delves more and more into the small details.
The Impact
This microsite shows that scrollytelling is not only a nice and refreshing element, but that it can also provide orientation when visitors are guided through the page in a strict way. A morphing diagram can keep the red thread alive and bring the content relationships closer, piece by piece, without overloading the graphics.
![scrollytelling post onlinemarket superdot](https://images.prismic.io/yaaych/efd2aa67-88b7-43c4-9aba-11e93e606751_P151_15_SDportfolio_3.png?auto=compress,format)
![scrollytelling post onlinemarket superdot](https://images.prismic.io/yaaych/56d1e1b9-e9d7-4f67-9036-ed0fd468eedc_P151_15_SDportfolio_2.png?auto=compress,format)