Scrollytelling data visualization of the study results on Swiss online market
Helping Swiss Post to make the annually published study on key figures for the Swiss online market visually accessible on various channels through a microsite that is easy to understand and maintain.
A cross-platform application that uses a single diagram type to tell all key figures with a common thread and enriches the user experience as a real scrollytelling. The content structure is constructed from a bird's eye view and delves more and more into the small details.
This microsite shows that scrollytelling is not only a nice and refreshing element, but that it can also provide orientation when visitors are guided through the page in a strict way. A morphing diagram can keep the red thread alive and bring the content relationships closer, piece by piece, without overloading the graphics.