Animated Infographic Microsite on E-Commerce
The Client
Swiss Post
![Animated Infographic Microsite on E-Commerce for swiss Post by Superdot visualizing complexity](https://images.prismic.io/yaaych/7dd96158-7919-4de6-a31e-b4a7071cec42_P151_16x10_Superdot_Studio_Microsize_1*1_Schweizerische_Post_01.png?auto=compress,format)
#datavisualization
#infographic
#userexperience
#information desgin
#scrollytelling
#ecommerce
#dataexperiencedesign
The Challenge
For companies new to e-commerce, it is important to have an overview of and understand all the issues involved. True to its edutainment motto, Swiss Post is addressing this need with a multilingual, data-based microsite. The site is structured according to the principle "overview first, details on demand".
![Animated Infographic Microsite on E-Commerce for swiss Post by Superdot visualizing complexity](https://images.prismic.io/yaaych/0e39f563-e306-4a1f-85b3-dfb31f33469b_P151_16x9_Superdot_Studio_Microsize_1*1_Schweizerische_Post_09.png?auto=compress,format)
The Outcome
We compiled all the topics into an animated and playful scrollytelling microsite. For each section, we developed our own responsive visualizations, which present a well-consumable amount of information on all devices. We designed all icons as branding extensions for the logistics department of Swiss Post.
![Animated Infographic Microsite on E-Commerce for swiss Post by Superdot visualizing complexity](https://images.prismic.io/yaaych/2c747d05-de5e-4ff7-a996-9ec6b3e22ffe_P151_16x9_Superdot_Studio_Microsize_1*1_Schweizerische_Post_04.png?auto=compress,format)
![Animated Infographic Microsite on E-Commerce for swiss Post by Superdot visualizing complexity](https://images.prismic.io/yaaych/a13489fd-1d9d-4312-8776-96831393ac9f_P151_16x9_Superdot_Studio_Microsize_1*1_Schweizerische_Post_05.png?auto=compress,format)
![Animated Infographic Microsite on E-Commerce for swiss Post by Superdot visualizing complexity](https://images.prismic.io/yaaych/e34a2b1c-b1e0-47c3-843f-d3d23d6dfa59_P151_16x9_Superdot_Studio_Microsize_1*1_Schweizerische_Post_06.png?auto=compress,format)
The Impact
The annual updates of the data on the website have made it a one-stop shop for e-commerce issues. The mix of edutainment and infotainment has worked very well in combination with the visual system. The well-thought-out user experience and a clear flow make a complex topic so easy to communicate. The first version of this microsite was published back in 2015 and subsequently updated over the years.
![Animated Infographic Microsite on E-Commerce for swiss Post by Superdot visualizing complexity](https://images.prismic.io/yaaych/5a1f94e8-8177-41a7-830e-d2c218609175_P151_16x9_Superdot_Studio_Microsize_1*1_Schweizerische_Post_07.png?auto=compress,format)
![Animated Infographic Microsite on E-Commerce for swiss Post by Superdot visualizing complexity](https://images.prismic.io/yaaych/69058a65-4420-438a-833c-776e073c812b_P151_16x9_Superdot_Studio_Microsize_1*1_Schweizerische_Post_08.png?auto=compress,format)