Using data experience design to explore a series of augmented reality posters visualizing data on population growth, income, and CO2 emissions
The Client
Federal Statistical Office
#dataexperiencedesign
#augmentedreality
#blender
#hansrosling
#datavisualization
#posterdesign
#exhibition
![A large screen displays a hand holding a phone with an app on it. Another screen shows two people on a stage. There are chairs and a podium with a banner nearby.](https://images.prismic.io/yaaych/f3bf46bc-f6bb-4be4-9c13-0c0a5d2e492d_P187_07_Superdot_Studio_Augmented_Reality_Hans_Rosling_Diagramm_Bundesamt_fuer_Statistik_02.jpg?auto=format,compress)
The Challenge
For the Rosling video project, we programmed an animated 3D data visualization. We were tasked with making this visualization of 150 years of data-driven population development spatially accessible as an augmented reality experience for the participants at the Unlocking the Power of Data launching Event, in collaboration with the Swiss Federal Statistical office and the World Health Organization in Geneva.
![A timeline infographic for 2020 is displayed on a wall. The year 2020 is written in white at the top left corner of the image. The timeline starts in the middle of the year and extends to the right. There are colorful dots at various points along the timeline. Each dot is a different color such as red, yellow, blue, and green. There is a QR code at the bottom right of the timeline. The background of the timeline is white. The image is set in a large hall with white walls and hexagonal tiles on the floor. There are several white portable walls in the background.](https://images.prismic.io/yaaych/e4afbdd2-2813-4e2f-8ca8-608175406dc2_P187_07_Superdot_Studio_Augmented_Reality_Hans_Rosling_Diagramm_Bundesamt_fuer_Statistik_03.jpg?auto=format,compress)
![In the image, a person is holding an iPhone to take a photo of a white board with colorful dots and lines on it.](https://images.prismic.io/yaaych/6bbee7ff-2dd3-4768-bcee-b781e8bf2185_P187_07_Superdot_Studio_Augmented_Reality_Hans_Rosling_Diagramm_Bundesamt_fuer_Statistik_04.jpg?auto=format,compress)
The Outcome
The 3D data model illustrates the development of life expectancy, income, and CO2 emissions per capita in more than 150 countries. This visualization can be experienced online in the browser as augmented reality, without the need to download an app. At the event, the data experience was activated by scanning images on posters, while at home, the brochure serves this purpose.
The Impact
Conference participants had the opportunity to explore complex data interactively and playfully. Using their own smart devices, they physically moved within the spatial diagram, allowing them to intuitively gain new insights into extensive datasets. This innovative form of data presentation provided an engaging experience.
![A hand with orange nails holds a purple card with a rainbow-colored circle that says \"Getting out of our Bubble with Data and Statistics\"](https://images.prismic.io/yaaych/c7b7544d-b0ec-4a6b-9f71-3c77cd7b22b9_P187_07_Superdot_Studio_Augmented_Reality_Hans_Rosling_Diagramm_Bundesamt_fuer_Statistik_06.jpg?auto=format,compress)
![The image is an open book with a chart titled 2020 The x-axis shows different countries and their CO2 emissions, the y-axis represents the environmental impact. The chart shows a slight increase in CO2 emissions with higher income.](https://images.prismic.io/yaaych/6e959d58-698e-45cd-806f-e85a326d95eb_P187_07_Superdot_Studio_Augmented_Reality_Hans_Rosling_Diagramm_Bundesamt_fuer_Statistik_07.jpg?auto=format,compress)
![Nicole holding an iPhone that is scanning a piece of paper with graphics on it.](https://images.prismic.io/yaaych/1a571fac-0103-476a-9bcf-744ef97ec5b0_P187_07_Superdot_Studio_Augmented_Reality_Hans_Rosling_Diagramm_Bundesamt_fuer_Statistik_08.jpg?auto=format,compress)