We translated the long-term strategic goals of the direction of the University of Applied Sciences Northwestern Switzerland into an infographic that encourages academic staff to reflect and engage. The document provides an overview and the opportunity to delve deeper into the topic. Developed as a supplement to the official document, the A2 folding poster condensed key messages into a clear and approachable format. It was introduced by the university principal at a major event and handed out to to the entire staff. it’s part of the FHNW poster series «Research and Practice Cooperation» and «Annual Report Infographic».