Mapping Startup Support
The Client
Basel Area
The Context
Basel is home to a large number of organizations that are committed to promoting innovation in Switzerland. With the poster, we visually harmonize this complex structure and show an approach to present and compare the individual organizations and their range of services. The topography serves as a visual metaphor and divides the poster into perspectives. The poster can be read with the focus on the organization (location) or the range of services (color). The success was already evident at the first presentation, where organizations asked to be included in the landscape.